Work / Case study
RAW Wheels & Tires
A corporate tire retailer rebuilt as an automotive lifestyle brand.
The situation
A generic corporate identity selling to customers who live and breathe car culture.
What I did
- Led a full rebrand with the leadership team, starting January 2021.
- Wrote the brand guidelines.
- Rebuilt the email program in the new voice.
What changed
A brand the employees were proud to wear and the customers recognized as their own. The guidelines are still in use across RAW's stores and digital channels.
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