Creative direction with dirt under its nails and power in its bones.
About THE FARM PEEPS
Founder Rebecca Salzman returned to her family farm after years of leading creative at the highest levels. Her brother Brad jokingly claimed the land as his own. So she did what any visionary would do: built a creative empire and named it Not Brad’s.
This place isn’t just clever branding. It’s a reclamation. A reminder that creativity can be grounded. That strategy doesn’t have to be sterile. And that sometimes the best ideas grow in wild soil.
We’re a team of creative strategists, content architects, and brand-builders who know how to take raw potential and turn it into real growth. Our process is rooted in truth, designed for scale, and harvested with precision.
No fluff. No formulas. Just clear-eyed creative with soul, and the structure to back it up.
Let’s build something worth planting your flag in.
THE FARMERS. (YOUR TEAM OF EXPERTS).
Rebecca Salzman
Jennifer Lynch
Brad Salzman
FAQ
What kind of businesses do you work with?
We work with bold businesses regardless of size. If you’re a founder, owner, or operator who’s ready to level up how your brand shows up in the world, we’re probably a fit. We’ve helped local service providers build unforgettable digital presence, scaled start-ups into multi-million-dollar operations, and partnered with quiet geniuses who just needed their brand to match their work.
How do I know if this is worth it?
Because half-measures aren’t helping you grow. If you’re here, it’s probably because your brand isn’t working as hard as your business is. We fix that. Working with us isn’t just about making things look better—it’s about building a foundation that drives sales, builds trust, and opens doors. And we don’t leave until it works.
What do you actually do? Like… specifically?
We build brands from the inside out. That means strategy, messaging, design, and execution—websites, content systems, campaigns, pitch decks, you name it. We help you find your voice, sharpen your story, and show up like the expert you are. Our work looks great, but more importantly, it works.
Are you an agency?
No. We’re not built like an agency on purpose. No bloated timelines. No 10-person calls where nothing gets done. You work directly with a seasoned creative director (me), backed by a small, trusted team of specialists. It’s agile. It’s precise. And it’s designed to get you from idea to impact without the overhead.
Do you offer packages or custom quotes?
Both. We have starter kits for websites, brand refreshes, and content systems—perfect for businesses who know what they need. We also create custom scopes when your business doesn’t fit neatly into a box. Either way, you’ll know exactly what you’re getting and why it matters.
What if I just need a quick logo?
You don’t. What you need is a brand that actually works. A quick logo without strategy is like spray-painting a house with a cracked foundation. We don’t do surface-level fixes—we do the deep work that makes everything else easier: your marketing, your sales, your messaging, your growth. If you’re just looking for something fast and cheap, we’re probably not your farm. If you’re ready to build something that lasts—we are.
Will you tell me if my current brand sucks?
Yes. With love, clarity, and receipts. If your brand isn’t aligned, isn’t converting, or just plain doesn’t feel like you anymore, we’ll tell you why—and exactly what to do about it. We’re not in the business of fluff. We’re here to make sure your brand reflects your actual value and sets you up to grow. If it’s working, we’ll say that too. But if it’s not—we’ll help you fix it, fast.