Rebecca Salzman. Creative director, brand strategist, not Brad.
I've led brand and creative work for 25 years: luxury launches, mass retail programs, B2B technology brands and experiential builds. I also know the print and production work that makes all of it real, from materials and dielines to fixtures and deadlines that don't move.
That last part matters more than people think. A strategy that can't survive a production meeting won't survive the market either.
Then I came home, back to the family land in Northern Wisconsin, where my brother Brad promptly claimed the whole place as his. So I built a creative practice on it and named it Not Brad's.
Not Brad's is how founders and owners get my experience directly. No account managers, and no junior team learning on your dime. When a project needs hands beyond mine, I bring in specialists I trust and direct their work.
- →Finding the real problem fast, usually before the first call ends.
- →Holding the line on what a brand is, across every vendor and every deadline.
- →Making ideas buildable: concepts that survive budgets, materials and timelines.
- →Getting the room to agree, from the founder to the person who signs the check.
Everything is remote.
Sessions run 45 minutes, with email in between. You work with me directly, backed by a project manager and vetted specialists when the work calls for them. It keeps the price fair and the focus on the work.
Questions people ask first.
Who is Brad? +
Where are you based? +
Is Not Brad's an agency? +
