The Rewire · $5,500
The Rewire: a four-week brand strategy sprint.
Your business works. Your brand can't explain it yet. The Rewire settles positioning, buyer, voice and offer in four weeks, then puts it all in a playbook that every designer, writer and developer you hire can work from.
The playbook
Five things, written down.
- →Positioning: the ground you own and why you win it.
- →Buyer: who you're for, and what they need to hear before they say yes.
- →Voice: how you sound, with examples of what to say and what to cut.
- →Message order: what you lead with, what proves it, what closes.
- →Offer: what you sell, packaged so a buyer understands it in one read.
Strategy that lives in one person's head walks out the door with them. Written down, it keeps every vendor pulling the same direction and stops you paying twice for the same argument.
Four weeks, start to finish
Your time: four short calls.
Week 1
Intake and kickoff.
A written intake, then a 45-minute kickoff.
Week 2
First drafts.
Drafts by email, then a 45-minute working session.
Week 3
Revisions.
Revisions by email, then a second working session.
Week 4
The playbook.
The playbook lands, then a 45-minute readout.
The heavy lifting happens on my side.
Who it's for
- →Companies about to rebuild a website or launch something new.
- →Founders preparing to raise, hire or sell.
- →Owner-led businesses that grew on referrals and now need strangers to get it.
Investment
$5,500
Fixed. Half to book, half at the readout. If you started with a Gut Check in the last 30 days, the $750 comes off.
Straight answers
Questions people ask first.
What is a brand strategy sprint? +
A short, fixed-scope project that answers the core brand questions (who you're for, why you win, how you sound, what you sell) in weeks instead of months.
How much does brand strategy cost for a small business? +
The Rewire is $5,500 fixed for four weeks of senior strategy. Every price I charge is listed on the pricing page.
Does the Rewire include a logo or website? +
Not on its own. The Rewire sets the strategy. I build websites and run social media too, quoted as a separate scope or bundled into the Field System.
Is it all remote? +
Yes. Video sessions with email in between, so where you're based doesn't matter.